Myntra to enter offline cosmetics market.

Ananth Narayanan, chief executive at Flipkart-owned Myntra-Jabong, said the company will open physical stores to run the beauty and cosmetics outlets.This will be the first time when Myntra brand name is used for any physical store.He added beauty and personal care is a fast growing segment which has been growing at 400% year-on-year. He said currently they have over 250 leading brands across make up, skin care, bath & body, perfumes and beauty appliances.

Nykaa which will be Myntra’s main competitor in the beauty space (online & offline) had recently accused Myntra’s beauty department of trying to steal their staff, specifically from their marketing department.

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