How Web Hosting Can Affect SEO?
By now, anyone with a living and breathing website should be familiar with search engine optimization (SEO) techniques. Things like keyword research, link building, and site structure optimization are all basic tools in every webmaster’s toolbox. What’s less well-known, however, is that the choice of a web host can play a major role in search engine ranking as well.
You may be thinking, “What?! Web hosting isn’t a ranking factor!” But it’s true. Picking the right (or wrong) host can definitely have an impact on your SEO success.
At the end of the day, search engines reward sites that provide valuable information effectively.
Unless you started your online business using a site builder platform, your chosen web host could make or (literally) break your site.
Your web hosting provider i.e. the company that is hosting your website affects your SEO efforts in a number of ways. A good hosting provider can help you achieve your SEO goals faster while a bad web hosting provider can hinder your efforts.
When choosing a host, here are the things to consider to make sure that they won’t harm your SEO efforts.
You may take all measures to secure your website but if the hosting provider does not do the same then it’s like building sand castles. A website that does not have good security is most probably infected by malware and if this is not resolved fast it results in de-indexing and domain blacklisting.
Your web host should be providing the right infrastructure to guarantee the security and usability of your site. It’s also a good idea to avoid shared hosting if you own a high risk and valuable business so you’re not in mercy of another customer’s flawed code.
The speed of a website is a known SEO factor and one of the items affecting on page SEO.
Your website should load as fast as possible in order to take advantage of the SEO benefits but also to offer your users a better experience which leads to more conversions.
Your site’s stability and loading times can depend heavily upon the quality of your web host’s servers.And this can be a nearly impossible to overcome by ancillary methods. Stripping out plugins, optimizing images and other standard speed improvements will hardly make a dent!
The better the uptime the better your SEO. After all, search engines focus on offering the best options for their users, and no one wants to visit sites that have lots of downtime. Which is why you should always opt for the hosting providers with the highest possible uptime.
It might not be relevant in your eyes, but search engines also focus on server location. If you have the target audience from Japan but your servers are in the US or the UK, you will have less performance. This does translate in bad ranking and lower SEO capabilities. That’s why you need to know where the hosting provider has its servers, all so that you can understand if he can help or not.
Although there are no SEO web hosting companies as such, by choosing a provider that is reliable and trustworthy you can protect your website from unpleasant surprises (that also affect SEO) like slow loading speeds, downtime and security risks.
Remember, a good SEO will always help grow your business but you always have to ensure that your website is optimized properly. Start with getting the proper host for your needs and then continue to optimize your website all the time, because that’s how you can get to that coveted first page ranking in no time!